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Meta ads management
Meta ads management for businesses that want more leads and more clients.
We plan, build, and run your Facebook and Instagram ads, then report every week on leads, sales, and cost per result. You get one person who knows your account and answers your questions.
The short version
Tosi Media manages Meta ads (Facebook and Instagram) for small businesses. The service covers strategy, ad copy, creative direction, tracking setup, campaign management, and a weekly report. Management starts at $2,000 per month plus ad spend, and all campaigns run in your own ad account.
The problem
Why most small business ad accounts lose money
Tracking is broken
If Meta cannot see which clicks became leads or sales, it cannot find more people like them. Most accounts we audit have missing or duplicate conversion events.
The same ads run for months
Ads wear out. An account with three ads from last spring is paying more each week for the same people to scroll past.
Nobody follows up
A lead that waits a day for a reply has usually moved on. The ad did its job and the sale was lost afterward.
What we do
What is included
Everything needed to run ads well, handled by us, inside accounts you own.
- Strategy and offer review. We decide what to promote, to whom, and what a good result costs before any money is spent.
- Tracking setup. Meta Pixel, Conversions API, and events checked end to end so the numbers in your report are real.
- Ad copy and creative direction. Written ads, image concepts, and video scripts in your voice, with several angles to test.
- Campaign build and daily management. Budgets, audiences, placements, and bids watched and adjusted through the week.
- Ongoing testing. New hooks, formats, and landing page ideas tested on a schedule so performance does not slide.
- Policy compliance. Copy written to pass Meta review the first time, including sensitive categories like health and coaching.
- Weekly reporting. A branded report with week-over-week trends and written notes, plus a call when the numbers call for one.
Process
How it works
- 01
Discovery call
A short Zoom call about your offer, your numbers, and what you have tried so far. If Meta ads are the wrong fit for where you are, we will say so on this call.
- 02
Audit and plan
We go through your ad account, landing pages, tracking, and follow-up. You get a written plan that covers the offer we will lead with, the budget, and what we expect to learn in the first 30 days.
- 03
Build
We set up tracking with the Meta Pixel and Conversions API, write the ad copy, direct the creative, and build the campaigns inside your own ad account.
- 04
Launch and test
Ads go live with a small set of angles running against each other. We cut what loses, put more behind what wins, and keep new creative coming so results hold up.
- 05
Weekly reporting
Every week you get a report with spend, leads or sales, cost per result, and how those numbers moved from the week before, with our notes on what we are changing and why.
Client results
What clients say
“Our acquisition cost is a fraction of what it was.”
“20,000+ new leads.”
Questions
Questions about Meta ads management
What is Meta ads management?
Meta ads management is the ongoing work of planning, building, and improving ad campaigns on Facebook and Instagram. It covers strategy, audience and budget decisions, ad copy and creative, conversion tracking, testing, and reporting.
How much does Meta ads management cost?
Tosi Media's management fee starts at $2,000 per month. Ad spend is separate and is billed to you directly by Meta.
How much should I spend on ads?
It depends on what a new customer is worth to you and how many you want. We work the number out with you on the discovery call, and we will tell you if a budget is too thin to learn anything from.
Do you write the ads and make the creative?
We write all ad copy and plan the creative. For video, we write scripts and shot notes so you or your team can film on a phone. For images, we design them or work with your designer.
Can you fix an account that is already running?
Yes. Many clients come to us with campaigns that used to work or never did. We start with an audit of the account, tracking, and landing pages, then rebuild what needs it.
Will my ads get rejected or my account shut down?
Meta's ad policies trip up a lot of advertisers, especially in health, coaching, and finance. We write with those policies in mind from the first draft, which keeps rejections rare and accounts in good standing.
More on how we work
For coaches and course creators
Webinars, lead magnets, launches, and evergreen funnels.
Read moreFor local businesses
Calls, form leads, and booked jobs inside your service area.
Read moreFor Christian businesses
Ministries, Christian coaches, schools, and faith-led brands.
Read moreFor Florida small businesses
Seasonal demand, storm weeks, and local service areas.
Read moreNext step
See what we would do with your account
Book a discovery call and we will walk through your current ads, or your plan if you have not started, and tell you what we would change first.