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Meta ads for coaches and course creators
A Meta ads agency for coaches and course creators with an offer that already sells.
You have clients, a program, and proof it works. We build the ad campaigns and funnel tracking that put it in front of new people every day, so growth stops depending on launches and referrals.
The short version
Tosi Media runs Facebook and Instagram ads for coaches, consultants, authors, and course creators. We manage webinar and masterclass funnels, lead magnet campaigns, challenge launches, book funnels, and evergreen course sales, and we handle the Meta policy issues that are common in coaching and health niches.
The problem
Where coaching and course ads usually go wrong
Cheap leads that never buy
A free PDF can pull in leads for a dollar or two and still lose money. We track past the opt-in to registrations, show-ups, calls, and sales, and optimize for those.
Rejected ads and restricted accounts
Coaching copy that names the reader's struggle breaks Meta's personal attributes rule. One bad week of rejections can stall a launch.
Launch spikes, then nothing
Revenue comes in bursts around launches, with quiet months in between. An evergreen funnel fed by ads evens that out.
What we do
What we manage for coaches and course creators
We have run these funnel types many times and know what the numbers should look like at each step.
- Webinar and masterclass funnels. Registration ads, reminder sequences, and retargeting for replays and cart close.
- Lead magnet campaigns. List growth with a clear path from the freebie to your paid offer.
- Challenges and live launches. A paid traffic plan for the weeks before the doors open, and for the days they are open.
- Book and low-ticket funnels. Direct sales campaigns where the first purchase helps cover the ad spend.
- Tracking across your stack. Purchases and sign-ups passed back to Meta from your cart, course platform, and CRM.
- Compliant copy. Ads written to speak about results and methods, so they pass review in coaching, wellness, and money niches.
Process
How it works
- 01
Discovery call
A short Zoom call about your offer, your numbers, and what you have tried so far. If Meta ads are the wrong fit for where you are, we will say so on this call.
- 02
Audit and plan
We go through your ad account, landing pages, tracking, and follow-up. You get a written plan that covers the offer we will lead with, the budget, and what we expect to learn in the first 30 days.
- 03
Build
We set up tracking with the Meta Pixel and Conversions API, write the ad copy, direct the creative, and build the campaigns inside your own ad account.
- 04
Launch and test
Ads go live with a small set of angles running against each other. We cut what loses, put more behind what wins, and keep new creative coming so results hold up.
- 05
Weekly reporting
Every week you get a report with spend, leads or sales, cost per result, and how those numbers moved from the week before, with our notes on what we are changing and why.
Client results
What clients say
“20,000+ new leads.”
“Greg helps us stand out and get results!”
Questions
Questions from coaches and course creators
Do Meta ads work for coaches and course creators?
Yes, when the offer has already sold without ads. Meta ads work well for filling webinars, growing an email list with a lead magnet, booking sales calls, and selling lower-priced courses and books directly.
Should I run ads to a webinar, a lead magnet, or a sales call?
It depends on your price. Offers under a few hundred dollars can often sell straight from an ad. Higher-priced programs usually need a webinar, challenge, or call first. We pick the path with you after looking at your numbers.
My coaching ads keep getting rejected. Why?
The usual cause is Meta's personal attributes policy. Ads cannot say or imply that the reader has a problem, such as their health, finances, or emotional state. We rewrite the copy so it speaks about the outcome and the method instead, which passes review and often performs better.
Do I need a big audience first?
No. Ads reach people who have never heard of you. What you do need is an offer that converts, a page that explains it clearly, and follow-up emails for people who are not ready on day one.
Which platforms do you work with?
We work with whatever you sell through, including Kajabi, ThriveCart, GoHighLevel, and most webinar and email tools. We connect them to Meta so purchases and registrations are tracked correctly.
More on how we work
Meta ads management
What is included, how reporting works, and what it costs.
Read moreFor local businesses
Calls, form leads, and booked jobs inside your service area.
Read moreFor Christian businesses
Ministries, Christian coaches, schools, and faith-led brands.
Read moreFor Florida small businesses
Seasonal demand, storm weeks, and local service areas.
Read moreNext step
Bring your funnel and your numbers
On the discovery call we will look at your offer, your current conversion rates, and where ads would fit. You will get a straight answer on whether it is time to run them.