Why Your Sales Page Is Not Converting
Your Sales Funnel is Leaking Money (Here's a Little Known Way to Help Find the Source in an hour or less.)
You're driving traffic. The design looks good. The copy feels solid. But your sales page is converting at 1% - 2% when it should be hitting 5%.
That gets expensive quick: If you're spending $50 per day on ads at a 2% conversion rate when a few tweaks could get you to 4%, you're literally leaving money on the table. A lot.
The worst part? You have no idea what's broken.
Maybe the headline isn't connecting. Maybe your CTA button is buried. Maybe there's a technical issue you can't see. Without data, you're just guessing - and guessing is how you burn through ad budgets without results. (Trust me, I've seen it in the past.)
Before we go any further, check this right now: Pull up your sales page on your phone. Can you see your main call-to-action button without scrolling? If not, you've found your first problem. Over 60% of your traffic is mobile, and if they can't see how to buy, they won't.
Stop Guessing and Start Watching
Here's what most people do when a sales page underperforms: they change the headline, tweak the colors, move some buttons around, and hope something works.
But what if you could actually see what's happening? Watch real visitors interact with your page. See exactly where they get confused, frustrated, or bail out.
That's where Microsoft Clarity comes in - and after optimizing dozens of funnels and spending 1 million dollars on ads, I still use it on every single client campaign.
What Clarity Actually Does (And Why It Matters to Your Bottom Line)
Clarity is a free analytics tool that shows you what's really happening on your sales page through heatmaps, scroll tracking, and actual session recordings of real visitors. It's like you're watching potential customers visit your site!)
Here's what that means for you:
Stop wasting ad spend on broken funnels. When something's not working, you'll know in hours - not weeks of testing. One client of mine lost $1,000 in ad spend in less than 24 hours because of a broken form field we couldn't see. Clarity caught it immediately.
Turn 2% conversion rates into 4% without spending another dollar on traffic. When you know exactly where people are dropping off, you can fix the friction points. Same traffic, double the conversions, zero additional ad spend.
Get weeks of insights in 30 minutes. Instead of running A/B tests for two weeks to see if moving a button helps, watch five session recordings and you'll know exactly what's broken.
Real Examples: How Clarity Saved Campaigns (And Budgets)
Let me share two times Clarity saved my clients thousands of dollars and probably hundreds of leads.
The $1,000 Phone Field Disaster
I was running Facebook ads for a client's virtual event. We had proven creative, a dialed-in audience, and high confidence in our expected conversion rate and cost per lead based on past data.
Less than 24 hours in, we were getting crickets. On an offer that should have been converting like crazy.
I jumped into Clarity and watched session recordings. Person after person would fill out the form, hit submit, and... nothing. The phone number validation was broken on the platform we were using. Not a single person could submit. (Unfortunately the funnel platform didn't pay us back, DESPITE VIDEO EVIDENCE OF THEIR BUG!)
People Weren't Scrolling
During a recent launch with a proven offer and solid past conversion data, we had a slower-than-expected start. The offer was good. The traffic was qualified. Something was off.
I checked Clarity's scroll depth maps - the visualization that shows how far down the page people actually go. The data was painful: a huge percentage weren't even making it 25% down the page. Many weren't scrolling past the fold at all.
We restructured the page immediately. Moved key benefits and proof points above the fold. Added a hook that made people want to scroll.
The result: Engagement jumped, and sales followed. Same offer, same traffic source, better structure.
How to Get Started: Your First 3 Steps in Clarity
Once you've installed Clarity (I'll link my setup walkthrough below), here's exactly where to start:
1. Check Your Scroll Maps First Look at the scroll depth visualization. If 50%+ of visitors aren't making it to your main offer or CTA, your top-of-page content isn't compelling enough to keep them engaged. Move your most important information higher.
2. Watch 5-10 Session Recordings Don't watch randomly - filter for sessions where people spent at least 30 seconds but didn't convert. Watch where they click, where they hesitate, and where they leave. You'll spot patterns fast. ProTip: Use their AI summary tool to spot patterns in behavior.
3. Look for "Rage Clicks" and "Dead Clicks" Clarity flags these automatically. Rage clicks are when someone frantically clicks the same element multiple times (usually means it's broken or confusing). Dead clicks are clicks on elements that don't do anything. Both are conversion killers at worst, a sign of visitor confusion at best.
My Secret Weapon for Every Campaign
Look, nothing beats experience. After running traffic to dozens of funnels and offers, you develop instincts for what works and what doesn't. You learn the best practices and the common gotchas.
But Clarity has become my secret weapon because sometimes there are issues that only actual recordings can reveal. A technical glitch. An unexpected user behavior pattern. A mobile rendering issue you'd never catch otherwise.
It's like having a second set of eyes that never blinks and never misses a detail.
Want to see it in action? I've created a YouTube walkthrough that shows you exactly how to install Clarity and how to use it to diagnose your sales page issues. [Watch it here - it's about 10 minutes and could save you money and headaches.]
Stop Guessing.
Install Clarity today. Watch 10 visitor recordings tomorrow. Make changes after that. Your conversion rate - and your bank account - will thank you.
Need help with your funnel strategy or digital advertising? I work with clients to optimize sales funnels and create ad campaigns that convert. Book a strategy call here.
